Yes, yes, I know...I'm getting Game of Throne Fans excited by my blog title. Truth be told, neither Gus or I are into Game of Thrones (don't throw your computer to the wall just yet), but felt like this title, in a sense borrowing the sentiment of #winteriscoming, was really appropriate.
Back to why we've taken you away from your regularly scheduled social media scroll break. We have some news and it's about time we told you about it. We have been in business for almost 6 years. Trust me when I say that there has been a lot of blood, sweat, and hard work (okay okay...tears too) that have gone into everything we've done since starting on this journey in 2011. But like any good movie plot, change is immenent young padawan (total Star Wars reference...look it up).
Change can be scary, but so needed. After taking some time and reevaluating everything from our branding, logo design, website, and presence in general, I think I should tell you about some changes that will be taking place in our company.
OUR BRANDING AND LOGO DESIGN
Although it went through a slight redesign, the logo you see today was as it was at the beginning of our company; from the text written in my hand writing and the fountain pen that many of you have probably been puzzled about. Our branding elements like the wood background and accents that were purely from a photo taken of our dining room table (that we still have). The electric blue color throughout our branding was a random idea that I thought was needed.
All of this imagery just doesn't feel right anymore.
When the needs of your project changes, so do the tools in your tool belt. Our website has always been a great tool for our us to communicate not only what our business does but who we are. We have been brainstorming and making moves to provide more services to benefit the experience that you, the client, will be receiving. This means we need to expand and change the way our website is coded, shaped, and make sure we are using to its fullest potential.
....which brings me to our biggest change....
OUR ROLES IN THE COMPANY
As a lot of you may know, Gus and I work as a husband and wife team. Although we have probably mentioned it in conversation, we haven't specified our roles in the company (which is totally our fault). We both feel it's important to be totally transparent with y'all if we haven't discussed it before.
I, Monique, handle all of the day to day work from answering emails, putting together invoices, and running our social media accounts. I also am the only designer and customer service representative that will not only walk you through the process but be a source of knowledge and comedic relief when things aren't always going right in your planning.
Gus is responsible for our back end. He is the one that keeps track of our accounting and finance department. Gus is my biggest supporter and has been known to be my minion when in need of another set of hands to complete an order.
For these reasons and others, Gus is taking a step back in terms of presence in our social media accounts and other aspects of the business. So, in a sense, it will be I, Monique, that you will hear from and interact with on a daily basis. But don't freak out, our relationship is fine. I'm still going to include the emotionally, sappy posts that I know you guys love seeing (and I love sharing) about us as a couple. We just want to be clear on why Gus won't be as visual in the future.
After watching YOU PANIC A LITTLE, LET ME EASE YOUR MIND BY TELLING YOU WHAT WE AREN't changing...
I genuinely feel like our mission is to serve couples by helping them create beautiful, custom invitations and paper goods. There is a reason why a light bulb went off in my head after our wedding. Ultimately, WE WERE NOT THE ONLY ONES WHO STRUGGLED DESIGNING THEIR DREAM INVITATIONS. So many of you are in that struggle right now (or were until we helped make that wish come true). You should be able to have a design you love and treasure as something that tells the epic story of your prequel. Like Episodes 1-3 of Star Wars, your children and their children's children will want to know the details of how you two came together. Your invitation is a great way to help tell that story.
With all of that said, I hope you keep along with our journey to see whats in the future for Only One Mark, Inc. Change will come along slowly (or all at once), but one thing remains: our mission to create your dream stationery for your big day.
Until next time!